Net-a-Porter founder's insights about selling online
The Wall St. Journal magazine interviewed the founder of the online store Net-a-Porter. I think her views may be able to help Bridge partners sell more. Some excerpts are below:
Excerpts:
People have attributed the siteβs success to the black box. I think itβs because everyone had such low expectations of what online shopping would beβthat it had to be no-frills, discounted goods picked from a shelf and shoved into an ordinary cardboard box. Weβ...
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